![]() Social media listening has two important components. With the help of artificial intelligence, powerful listening tools are able to identify and interpret emotions, resulting in sentiment analysis, detect certain keywords that can signal a potential crisis, or categorize words by topics. Social media listening is essentially a brilliant method to dive deep into your audience’s monologue, dialogue, or soliloquy.īringing AI into the world of social listening took the game to another level. Social media listening is the process of scouting brand-related mentions and conversations on relevant social channels, then analyzing them for insights to create new opportunities. It helps marketers and companies understand more about the online conversations around specific topics like their brand, competitors, and the market league they are playing in. Social listening is a somewhat new term adopted in digital marketing. However, not many businesses are aware of the value of social listening, let alone the existence of dedicated free social listening tools that assist, aid, and enhance brand management and online visibility. Here is our list of 6 Free Social Listening Tools for a Booming 2022 Online Presence: When brands figure out what their audience is searching for, they can figure out how to provide content that speaks to them. Internet searches are driven by a person’s need, which can be satisfied by content. As all brands and digital marketers need a helping hand once in a while, we've gathered together a list of free and awesome social listening tools. Nowadays, staying on top of one’s brand monitoring through real-time social media monitoring is as important as knowing when to start building suspense and when to draw the curtains for intermission. ![]() The brands are on the stage, presenting their unique selling points, while their social media audience has the best seats in the house.
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